from the ashes:
a wine country success story
Wine Cube Tours Website & Social Media Campaign
the challenge:
bring business back to sonoma county
Stunning vistas, incredible wine, and amazing food. It’s the total Wine Country experience, and our client Raymond, owner and host of Wine Cube Tours, is an expert guide. But his old website didn’t tell the story of all he has to offer. Combined with the slow business climate for wineries and tourism in the wake of 2017’s devastating fires, Raymond knew he needed to create buzz to drive new business—while demonstrating that a Wine Cube Tour is an experience not to be missed. To raise awareness of what makes a tour with Raymond so special, we developed a cohesive new brand—complete with updated logo—and a highly targeted social media campaign to help get visitors excited about coming back to Wine Country.
an elevated website experience
We created an elegant and modern website that showcases Raymond’s expertise. Featuring beautiful photography and compelling copy that highlights what makes his custom tours unique and memorable, the site is designed to drive and simplify tour bookings. Optimized from a seven-page site, the new three-page site leads visitors through tour options and additional add-on services in a dramatically streamlined user experience.
mobile-friendly layouts for easy viewing everywhere
We designed modern, inviting page layouts for an image-rich, immersive experience that tempts visitors to savor the region’s delicious wine while soaking in the lush landscapes. Powerful SEO works hard to ensure the new website ranks well in search results, and because the site is optimized for mobile viewing, the visitor's experience is always excellent, no matter which device they’re on.
a low-cost social media campaign drives bookings
To boost reservations in the wake of the Wine Country fires, we developed a powerful social media campaign to correct the idea that most of the wineries had burned down. Each of the three boosted video posts utilized beautiful photography showing lush vineyards and happy wine drinkers, along with messaging designed to tap into those vacation vibes. With careful targeting, we garnered 33k impressions in 6 weeks, driving a 62% increase in website traffic. Ultimately, the ads generated a 40% increase in reservations, selling Wine Cube Tours out for the season and booking them up through the end of the year.
expert SEO and website strategy that get results
20%
boost in traffic from better SEO
of visitors converted to leads
17.5%
of leads converted to sales
67%
In addition to creating the elegant look and feel of the website, we crafted powerful messaging that conveys the premium nature of the Wine Cube Tours experience in order to strengthen and grow Raymond’s relationships with local boutique hotels and exclusive wineries—a common source of referrals for him. Combined with a powerful, low-cost social media campaign that got visitors back to the Wine Country, Raymond experienced his best year ever. His success is proof that great expert marketing can really make a difference for a small business.
“Jennifer and Eric took the time to understand what I wanted and created a website within my current platform to help save on cost and time. Their extensive experience is a phenomenal benefit for a small company owner like me. I look forward to working with them to take my company to the next level.”
Raymond Rolander, Owner – Wine Cube Tours, Cloverdale